Kira Brennan

Senior SEO Strategist & Content Director

I’m Kira Brennan, Senior SEO Strategist at ApartSEO, where I help apartment communities dominate local search and attract quality renters through strategic content and technical optimization.

My Experience

I’ve spent 8+ years in digital marketing, with the last 5 years laser-focused on multifamily housing SEO. I’ve worked with over 50 apartment communities across the Southwest, from luxury high-rises in downtown Phoenix to affordable garden-style communities in suburban neighborhoods.

My specialization is at the intersection of local SEO, content strategy, and renter psychology—understanding not just how Google’s algorithm works, but what renters actually need when searching for a new home.

What I Do

My role at ApartSEO covers several key areas:

1. SEO Strategy & Implementation

• Local search optimization for apartment communities
• Schema markup (ApartmentComplex, LocalBusiness, FAQPage)
• Google Business Profile optimization
• Site structure and technical SEO

2. Content Strategy

• Creating content that answers real renter questions
• Local area guides (schools, restaurants, safety, commute times)
• FAQ content addressing pet policies, parking, amenities
• Comparison content (vs. nearby competitors)

3. Analytics & Optimization

• Tracking rankings, traffic, and lead quality
• Google Search Console analysis
• Conversion rate optimization for apartment listing pages
• Testing and iteration based on results

How I Got Here

Before ApartSEO, I worked as a marketing consultant for property management companies and hospitality brands throughout Arizona and Nevada. I kept seeing the same problem: apartment communities with great properties, competitive pricing, and solid reputations were getting crushed online by competitors who understood SEO.

That’s when I decided to specialize. I studied Google’s local search algorithm, researched renter search behavior, and built SEO strategies specifically for multifamily properties.

My Philosophy

Effective apartment SEO requires three things:

1. Technical Excellence – Fast site, mobile-friendly, proper schema, clean code
2. Renter-First Content – Answer questions honestly, provide value, show local expertise
3. Consistent Optimization – SEO isn’t “set it and forget it”; it requires ongoing testing and refinement

I believe transparency wins long-term. If your apartments don’t allow large dogs, say so clearly—you’ll lose some prospects, but you’ll attract the right ones. Google rewards honesty and comprehensiveness.

Results I’m Proud Of

• 150-300% organic traffic increases for clients (6-12 month timeframe)
• Consistent first-page rankings for high-intent local keywords
• Reduced client reliance on expensive ILS advertising
• Higher-quality leads with better application rates

Let’s Connect

If you’re an apartment community looking to improve your search visibility and attract better renters, I’d love to help.

📧 Email: kira@apartseo.com
🌐 Website: ApartSEO.com